• EXPANDING THE ROLE OF ANALYTICS IN COLLEGE SPORTS

KLEARintel unlocks for universities the mysteries of their own fan bases. Kraft Analytics Group (KAGR) and Learfield formed a joint venture, KLEARintel. KLEARintel provides leading colleges and universities with proprietary software, a data warehouse, predictive analytics and targeted marketing services. It integrates data, manages the technology involved, and finds the insights about fans, donors, and customer so schools can better serve their various constituencies.