KLEARintel, a Kraft Analytics Group-Learfield venture, combines expertise in data analytics with a longstanding history of success in the college market. KAGR is a technology company focused on data management, advanced analytics and strategic marketing in the sports and entertainment industry. Developed during a 15-year evolution that began with the Kraft Sports Group — comprised of the New England Patriots, New England Revolution and Gillette Stadium — KAGR focuses on providing organizations with the infrastructure needed to create data-driven strategies and increase revenue through the use of analytics.


An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital and social platform expertise; and venue and technology systems through its affiliated companies.